Despite already being used by 4.95 billion people worldwide, the amount of people who use the internet is still getting bigger. Nowadays, people shop online, they learn online, they get entertained online, they get their news online. This is exactly why Digital Marketing has become as significant as it has over the years. Lots of businesses have already digitized their marketing strategy – such as IT support companies London businesses outsource their IT needs to; TechQuarters, is one such business that we spoke to about this.
Below are some of the top things that you should know about when it comes to Digital Marketing.
What is Digital Marketing?
To start with, let’s define what Digital Marketing is. It basically means any for of marketing effort that is internet based. There are lots of digital channels out there which are useful for businesses to take advantage of – this includes things like search engines, websites and social media.
The majority of companies nowadays have a website, or at least one form of social media account, or they’ll have both. But digital marketing isn’t just about having a prFesence online – it’s also about employing a range of digital tactics to attract consumers to your brand whilst they are online.
Why is it important?
The value for money, with regards to the impact you can have on audiences, is considerably greater with digital marketing when compared with traditional strategies (such as inbound / outbound marketing). With there being very few borders online, the content and tactics you employ online can reach far and wide, and get you in touch with a huge audience.
With digital marketing, it is much easier to focus your efforts on prospects that are most likely to lead to sales. As almost every action performed online generates some form of hard data, it is a lot easier to measure the success of different tactics – this in turn allows you to refine your strategies much more effectively with digital marketing.
Types of Digital Marketing?
There are many different tactics and strategies that a business can employ. Below are two key examples:
Search Engine Optimization –
this is the technique of boosting your website up the list of results for a specific topic – in other words, websites with higher rankings appear nearer the top of the results. Most online users rely on search engines like Google to find out information. If Google shows them 3 different websites, the user will assume that the website that is listed first will be the best and most trustworthy. So, if you can get your website to the top of the results on Google for a specific topic, you will get many more visitors.
Content Marketing –
creating various different types of content (such as blogs, videos, podcasts, etc.) in order to raise brand awareness, increase traffic to your website, generate high quality leads, and convert them into customers. The best content aims to inform, educate, and add value for audiences – one example is a blog that shows customers the best way to use a brand’s product or service. Shallow content will not wash with customers.
Does Digital Marketing work for every business?
The good news is that digital marketing works for every business. With the sheer volume of people using the internet, a business will be able to connect with their target audiences – whoever they may be – through digital tactics. Be aware, however, that different types of businesses will need to employ slightly different strategies.
For example, a business-to-business (B2B) company will have different outcomes for their digital marketing strategy when compared with a business-to-customer (B2C) company. So, a company that provides IT support in London will have different strategies compared to a fashion brand, for example. Additionally, there may be some digital marketing strategies which are unique to, or more effective within certain industries and sectors. Be sure to perform thorough research before employing a specific digital marketing tactic.