Generating optimal title tags considering the updates – A simple guide


Title tags form a significant part in determining the clickability rate of a website, rankings in the SERP, and optimization. A person clicks on the title that satisfies their intent completely. Google tries to fully satiate the search intent of an individual by continuously optimizing the search results of content provided by creators and businesses. Through various tests, Google has now announced upgrades in the title tag system for enhanced accessibility to users.

What are the updates all about?

Google has confirmed updating the system of generating title tags by replacing web page titles with other on-page text. The new system has been extensively documented since its discovery in the search results. Google has gone beyond the HTML tags to accommodate the highlighted text through style treatments as the title. It ensures that the title suits the overall document rather than changing as per the query.

Reasons to go beyond HTML title tags:

The HTML title tags do not give an accurate description of the page. In addition, there are some other issues as well that need to be addressed:

  • Title tags are lengthy.
  • They are rich with keywords.
  • Lacks text or contains the boilerplate text.

This update helps overcome these issues and makes the title accessible and readable to individuals. By keeping the generous portion and eliminating the rest in a long title, Google aims for relevance to the searchers online.

What does that mean for your business?

Businesses are advised to keep working on creating great HTML title tags. It should be relevant, concise, and should explain the purpose of the document. An outstanding title tag can increase the appeal of your web page and attract more traffic. It constitutes a vital part of Web Design and makes it more compelling for the visitors to click on your website.

How to change or modify your title tags?

A title tag affects the search engine rankings, sharing on social media, clickability of the headline and acts as a default name in the user bookmark window. Thus, it becomes inevitable to consider it as a priority in Web Design. Concerning the recent changes in Google’s policy related to them, the following points should be consider while framing the title:

  • Limited Characters: The title should be 50-60 characters with spaces. Google can cut the more comprehensive characters like M or O in SERP entries.
  • Mindful use of keywords: The keywords used in the title should be significant and crucial to the content. There should be no overuse of keywords but stuffed where necessary. Unnecessary use of keywords can attract penalties from Google. Also, they shouldn’t be repetitive and redundant and must be use creatively in every title.
  • Relevance: As per the latest update, the title should reflect the core points covered in the document and rather than changing the title based on the query. Thus, it should be an exact representation of what the page entails.
  • Readable: Since a human reads and uses the titles, they should be memorable and catchy. Also, they should describe the content perfectly to give a glimpse to the users about the document. It will increase the rankings on the search engine results page.
  • Unique: The title should be unique, with different keywords for every page. It should reflect the summary of the content of the page. Every page should have a distinct title to avoid repetition and boilerplate texts.
  • Appropriate <H1> tags: The new system uses headings and other style treatments as titles to reflect the overall document. Thus, a business must carefully use also the words in its headings too and content for favourable optimization results.


Choosing an appropriate title for your documents has become a must for every website owner. Every website should modify its title tags to keep itself on top of the Search Engine Rankings Page. The web design agencies like Kinex Media comprise proficient staff that can help you make the best use of available resources and constraints to your advantage. By creating the title tags and HTML easily readable and accessible to users, you can boost your SEO and comply with the procedures laid down by Google. It is mandatory to follow, and businesses can not opt-out of this advancement.


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