Recently, Instagram is turning its focus on the video from the photos, content creators, and brands are likely to make more IGTV and reels. But the question is when and how should Instagrammers uses these features over one another? You must think the two formats are the same and can be interchangeable, but there is still a difference between them. Which one do you choose to depend on your social media plan and motto and the brands’ needs?
What are IGTV and REEL?
So, if you are new on Instagram and recently made a business profile, you need to know about this video format. So are you ready to find out all about them in detail? If teys then grab the mug of coffee, sit beside the heater, and enjoy reading.
IGTV
All social handle applications are constantly creating and following the latest trend for stuff sharing. After Insta stories, Instagram introduce the new feature IGTV in 2018. You can say it competes against YouTube, and for instance, it is the most feature. Why is it so? It is because, before IGTV, users could upload only 60 seconds videos on their feeds.
This app aimed to make videos from mobile phones and then upload them in portrait mode for smartphone users. The intelligent UI helps you to find the content your like from the profiles you follow.
Instagram Reels
2020 was the most affected by the pandemics and in this, Insta made a move and introduced the most desirable and beneficial feature that is REEL. During the COVID-19 pandemic, this element became the primary source of joy when individuals were locked in their places.
It was a well-planned move by Insta because Instagram saw the TIK TOK’s popularity globally. Just before India and USA president started planning about banning this App, Insta launched the REELs! Users who like to display their acting and other talent began following this new creation of small videos.
Reels and IGTV: Launch of these fantastic features
What were the purposes of launching these two video features? It is to entertain and attract people to Insta with the motto to make the install the best entertaining applications. So, Reels and IGTV also help in branding and marketing the brands effectively. Yet, these two apps were playing against the various applications.
What is the purpose of IGTV?
Instagram is one of the known and promoting platforms for brands and influencers. Instagram is getting popular day by day as many users are joining this platform. Many brands have also made their account to reach the target audiences and promote their services. So, in the past, Insta only supported 60-second videos that were not best for the branding.
In the past, bloggers and vloggers used to attach the link of their YouTube videos, leading more audiences to YouTube. After a detailed study by Ista, it launched the striking feature of Instagram TV, which provided the feature to post any item branding videos, vlogs, etc.
Why did Insta Launch REELS?
When is IGTV fulfilling the purpose, then why Insta launch the REELS? In August 2020, Insta introduced the feature of REELS. As per the plan, it was a suitable time to introduce a new element as the usage of the social media handle was high. Here, Insta likes to beat the TITOK trend while offering something better and new. It was one of the best ideas that Instagram TV lacked in having the attention that makers expected.
The main reason for introducing this app was to offer a means to entertain the users on Instagram. On the other hand, IGTV was the platform for social media branding and influencers.
Utilization: Reels vs IGTV
So now let us study the difference between these two based on their usages. Both the features have their fan following and need. So, let us find out more about it.
IGTV Usage
As per the studies, 60% of Instagram likes uk watching online content rather than TV. 72% of users like to check and read the guide of the product before buying. So this medium of branding helps to educate people via video content. this feature is best for the following:
- video tutorials
- live streaming
- episodic series
Usage of Reels
In the past, Insta releases this tool for people to make videos that display their work and talent. It was the perfect medium to pass the quality time while keeping yourself fresh. So, you can say the entertainment was the first and last reason for making the Ig reels, but now it is not. Ig Reels is becoming a famous means for small branding as it is a 5 to 15-sec format. In short, use them for the following purpose.
- Brands profile video
- making content: a review of the product and outcomes
