Mobile is everywhere: the average American spends more than three hours a day using their mobile device. In fact, mobile is now the fastest growing segment of the US market. Proximity advertising allows retailers to leverage this growing mobile platform as a means to connect directly with clients in real world locations. Whether it’s helping a customer find an address or finding a business nearby, this form of marketing has evolved into one of the most powerful ways to reach potential clients and drive sales.
In this new digital age, marketers are leveraging their existing retail marketing technology to deliver real-time data to end consumers in hyper-local areas. Retailers that want to stay up to date on consumer buying trends need to fully utilize their technology to get in front of their consumers. Retailers that fail to leverage their mobile platform will quickly lose sales to competitors who do. Retailers are quickly discovering that location is a major driver of consumer impulse buying. Consumers are choosing not only where they want to shop, but where they want to shop. Location-based apps can deliver location-based services right to consumers in the palm of their hands.
Location-based services offer many benefits for merchants. They allow retailers to deliver content directly to mobile devices such as smart phones, tablets and laptops. In turn, this content can engage consumers with dynamic content that is tailored to the specific needs of each individual shopper. Retailers can use proximity marketing to build strong relationships with individual clients in key areas such as their neighborhoods. These relationships translate into loyal repeat shoppers who purchase from their favorite retailers time after time.
Digital signage is another emerging trend that allows retailers to get in front of consumers with the information they need before they even walk through the door. Retailers can leverage digital signage to advertise special deals, new products and seasonal promotions. The powerful potential of this form of shopper marketing is the ability to target consumers by spending minimal bucks. This form of digital signage can work for any size or type store and can work in partnership with other marketing efforts.
As a result of advances in technology, retailers can provide relevant content to consumers with a push of a button. Mobile applications can help to ensure that customers stay up-to-date with current information about promotions, new products and seasonal offers. Retailers can use location-based services to provide relevant content to customers, which can be customized to include all or some of the above. Retailers can also partner with other businesses to help them promote their own promotions and services.
Digital signage is one of the most dynamic and effective ways for retailers to engage their customers. Mobile applications allow retailers to create a one-of-a-kind experience for their customers. Using interactive digital signage (IMS), retailers can: – Provide relevant and engaging content – Create an experience through the lens of a digital signage screen – Provide a unique shopping experience through the lens of a digital signage screen – Provide a service or product that helps consumers to get more done in less time. And most importantly, it allows you to increase your margins by providing relevant, captivating and engaging content.
As we enter into the retail marketing future, we will see more hyper-local solutions being used by retailers. With today’s world experiencing what some call “crawlspace”, consumers are able to visit stores less than once before leaving. This means that retailers must be hyper-local to stand out from the crowd – and that includes being near enough to serve the consumers’ needs. Many consumers are comfortable with shopping locally – they want to get “closer to the street” and not have to transfer through traffic for their shopping needs. Creating real-time mobile apps that can deliver shoppers where they need to be, has the potential to increase foot traffic and boost sales.