Whether you’re a small business with a limited budget or a large business with an existing marketing team, PPC advertising is a great way to advertise online. Whether your ads are seen on Google, Bing, Facebook, or one of 300+ ad networks, it’s an excellent way to drive traffic and increase sales.
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What is PPC Marketing?
Pay-per-click (PPC) is an Internet marketing approach used to direct traffic to websites. When someone clicks on your ad, you can pay once your ad is clicked (pay-per-click/clicks). These are generally text or image ads that appear in the sponsored section of a search engine results page. Alternatively, it may also be placed in other places on the page if you use pay-per-impression (pay-per-view/views).
Because PPC ads are paid per website click, they cost pennies per conversion. That means you’ll only pay when someone clicks your ad and then buys your product or service. This is critical because it allows you to test out new markets without breaking the bank. With PPC marketing managing the advertising side, you’ll have more time to focus on growing your business.
Reasons why small businesses should consider PPC marketing
There I list a few reasons why small businesses consider PPC marketing. Read on to learn;
1. Reach your targeted Audience
PPC allows you to connect with your target audience at the exact moment they are looking for your services or products without having to wait around for them to find you.
2. Develop your brand awareness
Whether you are reaching consumers looking to buy now or for later, PPC networks allow you to pinpoint the exact services and products you sell. Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads, and Bing Ads are just some of the channels available. You can monitor which ads are driving sales and move funds into the channels that work best for your brand.
3. Drive profit
If you’re serious about driving profit on your sales, rely on us to provide you with the right keywords to use in your AdWords campaigns. By identifying which searches generate profits, you can harness the power of PPC advertising and place products exactly where they are most needed.
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